PIZZA HUT GOES PASTA HUT FOR NEW HEALTHY EATING BID

One of Britain’s favourite restaurant chains is set to change its name and its menu to entice new customers.
Pizza Hut came to Britain in 1973 and has been one of the most popular places to eat since so it came as a huge shop that one of Britain’s favourite household names was to take on a completely different look and name. The rebranding comes as part of a £18 million revamp package designed to bring in new customers and move the chain into more up market territory.
Pizza Hut’s boss, Alasdair Murdoch, told the telegraph “we’ve been on a journey for four or five years, trying to make our food better”.
“We’re trying to say to people: ‘yes, we’re great at pizzas, but we’re also great at salads and pasta’. Pasta is around 3 or 4 percent of our sales, I’m very sure in a couple of week’s time that will be 10 percent”.
As well as the various new pasta dishes which include a spinach and ricotta cannelloni, a meatball tagliatelle and even a traditional lasagne, Mr Murdoch had also said that Pasta Hut will be upgrading it’s salad bar and improving the quality of ingredients used in it’s pizzas.
Changing the name is obviously a very risky move for such a popular chain which is why My Murdoch insists that this is just a trial run and they are very interested to her responses from customers. On their redesigned website people can vote on a poll whether or not they like the changes but so far, all though not an accurate poll, 81 percent have voted against the change to Pasta Hut.
Beth Williams, a Pizza Hut fan, said ‘ I know the whole name change is just part of Pizza Hut’s campaign on healthy eating, but come on, Pizza Hut was invented to sell gorgeous and mouth-watering pizzas, with some nice pasta and salad on the side’.
We can only wait and see if this revamp of Pizza Hut will be warmed to by customers but until then Pasta Hut remains significantly unpopular.